It’s Mac Tonight


In the mid’80s, McDonald’s was losing market share in the dinner hours to the explosion of pizza chains, especially Pizza Hut and Domino’s. McDonald’s solution: introduce the crazy idea of eating at McDonald’s other than lunch. The pitchman: a lounge singer made out of the moon (‘cause it was night time).

Brian Boone

From the middle of nowhere in the Pacific Northwest, I contribute to the Retroist, write for trivia publications, and blog about music in a humorous fashion. I feel about "Back to the Future" the way you feel about "Star Wars." Also, I'm married and have a child (sorry ladies, orphans).

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