Complete 1940 Sears’ Wishbook

Enjoy some really retro catalog action with this complete scan of the 1940 Sears’ Wishbook. Chock full of color images, its an amazing look at WWII American consumerism. One look at their toy selection and you can tell that kids back then had very powerful imagination.


Garry Vander Voort

Editor/Podcaster at Retroist
The Retroist is like a BBQ on a bun without the bones. You're only human daddy. Chomp!

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