In 1988 Nintendo unleashed the Pictionary-like “Anticipation”. The idea of the game is simple enough. The computer starts to draw a picture and the first person to ring in has to guess what it is. I have actually played this game and its pretty dull. What was awesome about this game was the marketing material. The box and the commercials, which I was lucky enough to get my hands on, are awesome and reflect a high water mark in yuppie targeted marketing.
Check out this box:
They look like the cast of a movie about a group of college friends who rent a ski lodge for the winter and wacky (and sexy) hijinks ensue. The guy on the top middle builds a robot that can cross country ski and make hot chocolate. The guy to his right wants to be a stand up comic, despite the fact his father wants him to join his law firm. I could go on, but you get the idea.
Sadly they didn’t use these people for the commercial, but its still awesome.