You might imagine that The Empire Strikes Back was kind of a big deal when it was released in 1980. You know what was also incredibly popular at that time? Fruit of the Loom’s Underoos of course!
It is rather a simple thing to see why those of us growing up in the 80s loved these. While the original idea for Underoos came about in 1977 thanks to Larry Weiss. The concept was sold to Fruit of the Loom – in fact they were the company Weiss hired to provide the shirts and underwear that characters would be printed on. Furthermore the company that was originally interested in the children’s line of clothing was Hanes.
Equally important are the popular properties that Fruit of the Loom went after for their Underoos. It is a rather astounding number of cartoons, toy lines, comic books, and films. The A-Team, Gremlins, Transformers, and Star Wars of course to name a few.
This 1980’s commercial only showcases four sets of Underoos. In addition to Boba Fett, Darth Vader, R2-D2, and C-3PO. They also offered Luke Skywalker in his X-Wing pilot outfit. Princess Leia in Hoth attire, and two different colored versions of Yoda.
It bears mentioning that Underoos didn’t offer anything for 1977’s Star Wars, The Empire Strikes Back marked the first offerings. Although they continued with Return of the Jedi as well as The Ewoks animated series in 1985.
What was the first set of Underoos that I received?
Why none other than DC Comics’ Scarlet Speedster. The Flash!
Now I hope you will forgive me but I have to leave The Retroist Vault. I have tickets to go see Rogue One: A Star Wars Story. I will let you know however if while standing in line I happen to spy any fellow Star Wars fans wearing some Underoos!