At some point in the 1970s, my Mother started drinking Tab. Now we didn’t always have soda pop in the house and when we did it was either Coca-Cola or some sort of Grape Soda for the kids and Tab for my mother. I had no idea what Tab was, diet sodas were not on my radar, so I just assumed it was a fancy soda. Which of course means I needed to have one. One day I managed to finagle a dollar for a slice and a soda from my Mother and went to the pizzeria, but instead of ordering my Normal Coke and Slice, I got a Tab and slice. That first sip of Tab sticks with me, because it was the most disappointing sip of soda that I have ever had. I am pretty sure it is what turned me off to Diet Soda my whole life.
Still, Tab did have some very memorable commercials and jingles.