Tab Cola – What a Beautiful Drink

At some point in the 1970s, my Mother started drinking Tab. Now we didn’t always have soda pop in the house and when we did it was either Coca-Cola or some sort of Grape Soda for the kids and Tab for my mother. I had no idea what Tab was, diet sodas were not on my radar, so I just assumed it was a fancy soda. Which of course means I needed to have one. One day I managed to finagle a dollar for a slice and a soda from my Mother and went to the pizzeria, but instead of ordering my Normal Coke and Slice, I got a Tab and slice. That first sip of Tab sticks with me, because it was the most disappointing sip of soda that I have ever had. I am pretty sure it is what turned me off to Diet Soda my whole life.

Still, Tab did have some very memorable commercials and jingles.