You can probably already hear the tune echoing from the recesses of your mind: Isn’t it cool… in pink/ Isn’t it cool… to drink.
The 1987 introduction of the cherry-flavored version of the popular (usually lemon-lime) soda came along with a television commercial campaign that used the trademarked phrase “Isn’t It Cool in Pink” — with no punctuation at the end. I suppose it was implying it IS cool, rather than asking you if you think so. 7-Up got all rhetorical on us.
A number of variations of the song popped up in the years to follow: some with a female voice, some a male voice, some had a rock feel, some a softer jazzy one, etc. And the setting of the commercials varied from places like a rock concert to diner to art gallery.
The style of the ads, however, remained the same: a short love story (usually a lot of furtive glances) filmed in black and white that featured parts of the actors’ clothing or certain other props in the isolated color pink. The can of soda was, of course, in color.
A young-and-unknown Matt LeBlanc (“Friends”) starred in one of the TV spots opposite an also-young Terry Farrell (“Back to School,” “Deep Space Nine”).
Check out a bunch of the different commercials for Cherry 7-Up here:
Pops Restaurant is in Arcadia, Oklahoma, right off Route 66 not fifteen minutes from my home. Pops is known around these parts for two things: their vast selection of bottled pop, and the giant pop bottle that stands outside. Let’s start with that.
As you’re coming down Route 66 you’ll see this pop bottle over the horizon before you get to the restaurant itself. The bottle stands 66 feet tall; during the day it’s white, but at night the bottle is lit up with multi-colored LED lights.
The building itself is wrapped mostly in glass, so from outside you can see some of the bottles lining the windows. The bottles on display in the windows are glued down and are for display only, but don’t worry; they have all of these (and more) for sale inside.
The rainbow-colored display of pop is beautiful to look at. Not only do the bottles wrap around the walls but they continue into the freezer area. After you order your food you can head on over to the coolers and select any bottle of pop you like. Like root beer? Pops probably has at least 50 different ones to choose from. Miss drinking Orange Crush from a glass bottle? They’ve got it. The last time we went my son had a Jolly Rancher Watermelon, my daughter had a Rocket Fizz Fluids Green Cooler, my wife picked a Jelly Belly Crushed Pineapple and I grabbed a bottle of Jones Blue Bubble Gum. If you like, you can grab an empty six pack carrier and mix and match six bottles to take home with you as well. Pops’ website says they currently have at least 600 different flavors of bottled pop to choose from, but that number varies throughout the year.
The best time to visit Pops is during the summer. Pops is also a gas station, and on summer nights you can grab a table and watch the long line of classic cars cruising Route 66 stop by to gas up, all while eating a burger and sipping on an ice cold bottle of root beer. Sit there long enough and you’ll see the sun go down and the the giant 66′ tall pop bottle out front light up.
As a kid, it was always a treat for me to have a cold, glass bottle of soda during the summer all to myself. Those cold bottles and wild flavors bring back a lot of nostalgia for me.
This commercials reminds me of the comic book ads where you would be turned from a zero to a hero by following a simple regimen of push up and red meat. Of course now its the 80s and you just cant be fit by eating red meat anymore. But don’t dismay you just need to crack open a diet rite and work those guns/do cocaine to get fit. Soon every bleach blond honey within 2 miles of your pad in Malibu will come running. Who knows, you might even steal one away from All-American uber-stud Lee Majors.
Pixelated art is very popular nowadays and slowly but surely it is making its way into mainstream culture. Designer Erin McGuire obviously does not think the trend is moving fast enough and has together a set of Coca-Cola Cans that embrace the digital style and I think add an interesting twist to a pop culture standard.