Remember That Rolling Stones Rice Krispies Ad From 1963? Wait, What?!

Just the other day – although it’s been on the internet for quite some time it was pointed out that the Rolling Stones recorded the jingle for a 1963 television commercial for Rice Krispies. It’s been reported that Brian Jones was the band member responsible for writing the rather jaunty tune.

[Via] The Video BeatdotCom
I also found mention that the commercial itself which was done by the J. Walter Thompson advertising agency and was a spoof on the popular music show Juke Box Jury.
Juke Box Jury
The host of the program, David Jacobs, would ask the four celebrities of the week to judge newly released records. This was apparently inspired by a show from the US entitled Jukebox Jury. In this episode from the BBC series you can hear Roy Orbinson’s Blue Angel, Lloyd Price’s Just Call Me (And I’ll Understand), The Ted Taylor Four’s M1, Nat King Cole’s Just As Much As Ever, Connie Francis’ My Heart Has A Mind Of Its’ Own, and Paul Anka’s Summer’s Gone.

[Via] Phil Glew
It’s a pretty enjoyable show and I can see why it ran from 1959 until 1967 – earning 12 million viewers every Saturday Night by the time 1962 rolled around. There was an attempt at a revival in 1979 but that only lasted for one season.

We’ll Win this War with Snap! Crackle! and Pop!

During World War II everyone got in the act of promoting the war, including the Rice Krispies Mascots, Snap, Crackle and Pop! As you can see in this advertising sign being sold at Hake’s, they took on the job of dangerous breakfast associated bombing missions. People do not talk about their war record, especially after their controversial stance again the Vietnam war, but in a war where Captain Crunch was not yet a Captain, Lieutenants Snap, Captain Crackle and Major Pop distinguished themselves in well over 200 nutrition based sorties. That deserves to be celebrated.