You know, most people would say that Bugs Bunny was a pretty smart rabbit. Even though his quasi original appearance and some characteristics can be found in 1938’s Porky’s Hare Hunt. It was a more zany as well as madcap rabbit on display – acting almost like Daffy Duck.
It wasn’t however until the 1940 theatrical short entitled A Wild Hare that Bugs Bunny really made the scene. Even then he wasn’t know as Bugs, but he was still voiced by the legendary Mel Blanc, although he initially wasn’t credited.
So began Bugs Bunny’s meteoric rise to stardom. Over the past 77 years our favorite wisecracking hare has certainly changed. For example the character evolved into a role as sort of the straight man. Case in point when he was teamed up with Daffy Duck in 1956’s A Star is Bored!
Being a beloved icon for so many children and as well as their parents. It was of course only natural that Bugs Bunny be tapped as a spokesman for this public service announcement for the Shriners Hospital. In this 1982 PSA he warns children in addition to adults about ways to make the kitchen safer.
That is most certainly a fantastic looking kitchen.
While there are in fact a few bits that could be considered scary images as you see, none of them cross the line into truly frightening. The boiling pot I will have to admit does creep me out a little though.
The advice from 1982 is just as important today so take a minute and listen to Bugs Bunny!
Bugs Bunny wasn’t the only Looney Tunes character to help out with PSA ads. Check out this 1990 version featuring Tweety Bird!
The 1980s were a glorious time of cartoons that didn’t need to have any sort of educational value. And when they tried to do so, it was always through thinly-veiled Public Service Announcements thrown in to fill a cartoon’s running time at the end of the show. There may have been five minutes left going into that commercial break, but the story was wrapped up, and it was time to teach the young ones a “lesson.”
With the advent of the Children’s Television Act of 1990, this method of education became a relic of the decade we had just come out of, but for those of us who grew up during that time, it was awesome. We will forever cherish the time when “educational” involved He-Man and She-Ra discussing Bad Touch, a member of GI Joe taught me about proper skin care in the sun (and how not to fall off a cliff), and when we didn’t care what the Transformers had to teach us…we were just fascinated that they COULD teach us something.
And kids today are so much smarter than we ever were. Can’t find the correlation, can you?
What if I were to tell you that a PSA concerning Halloween existed that not only had tie-fighters in the opening credits but was introduced by a Wizard, had Visitors from the Stars observing kids to make sure they were being safe while Trick or Treating and also had a kid dressed up as Michael Jackson doing the Moon Walk way too much? Would you agree it was the greatest PSA ever created?
A huge thanks to the Badass Digest site for uploading this “awesome” video from the Norfolk Pulic School system from back in the 1980’s.
A 26 year old campaign against litter in Texas is still running strong. In 1985 the Texas Department of Transportation (TXDOT) asked Mike Blair and Tim McClure to create a slogan for an anti-littering campaign. At the time the state of Texas spent about $20 million annually to clean litter from highways. McClure said that “bubbas in pickup trucks” who regularly littered beer cans and other items out of vehicle windows and ordinary Texans who believed that littering was a “God-given right” were targets of the advertising camapaign.
Texas Air Force
The official site has many similar commercials to browse and can be found here. They are all pretty funny. I recommend “If your girlfriend were Texas” – which is not funny, but gets the point across very well. Something that all PSAs should strive to achieve.