Every once in a while, I see an image that demands more attention from me than the usual cursory glance. The Pepsi-Cola World image above is one such image. I had an idea that this might have been a cover for the PepsiCo in-house magazine and a quick search later, confirmed this.
I’m a sucker for magazine cover art, especially when it is this exuberant! The designers during the 50’s and 60’s for this publication created some very striking imagery.
The design company at the time was CHERMAYEFF & GEISMAR and there is a nice post about their work for Pepsi at the Container List website.
If you like these images, there are many more at the Burning Settlers Cabin website.