Tag Archives: New Coke

First Discussion of New Coke on Usenet – Apr 26 1985

Posted on June 10, 2010 by The Retroist

Ah how I love trawling through the Usenet archive. Last night I stumbled across a discussion between Gordon Howell, Gordon Howell and Jay Johannes from way back in April of 1985. That means that this is THE month that New … Continue reading →

Retroist Podcast – Episode 045 – New Coke

Posted on February 12, 2010 by The Retroist

This week we talk about the soft drink debacle of the mid-1980s, New Coke. We talk about the reasoning behind the switch, the chief architect behind the switch, its failure, the conspiracy theories it has spawned and a whole lot … Continue reading →

April 23, 1985 – New Coke is Born

Posted on April 23, 2007 by The Retroist

It’s the 22nd Anniversary of one of the darkest days in soft drink history. On this day in 1985 Coca-Cola rolled out its sweeter “New Coke” formula. Regarded by many as one of the worst moves in marketing history, the … Continue reading →