I was treated to a nice surprise yesterday as my Wife came home from work. She had stopped by out local Target store and picked up a box of Cheerios. A smile crossed my face as I saw the Atari Activities blurb on the front of the Cheerios box!
The Activities on the back of this particular Cheerios box is a connect the dots “puzzle” featuring the icons of Centipede. The side bar says there are five activities all together and they can be found on Cinnamon Toast Crunch, Lucky Charms, Cocoa Puffs, Honey Nut Cheerios and of course Cheerios. There are also a few tasty tidbits of trivia on the back of the boxes. My Wife said that only the Cheerios had the Atari Activities on her visit…might explain why she didn’t grab me a box of Lucky Charms.
I’m not sure this is a Target exclusive as there is nothing on the box that declares this…but you might want to check your own neighborhood stores and let us know what you find!
This ad for Lucky Charms capitalizes off the popularity of the ubiquitous “Where’s Waldo” books that ruled the United States and much of the world in the late 1980s. Can you find that rascally green leprechaun? Here is a hint – he is dressed in green.
Lucky Charms has been a shameless part of my St. Patrick’s Day celebrating since I was a kid. As I poured myself a heaping bowl this morning, I thought I would throw together a collection of some interesting facts about the most magically delicious cereal (along with my favorite commercials, of course).
- The spokes-leprechaun who is now known as “Lucky the Leprechaun” or sometimes as “Sir Charms” was originally called L.C. Leprechaun.
- Lucky was created the year that the cereal was conceived, 1963.
- Lucky Charms were invented in 1963 by Paul Bunyon. He was a new project manager who answered General Mill’s call to find out what to do with their abundance of Cheerios. Bunyon’s idea was to mix Cheerios with chopped up Kraft Circus Peanuts.
- Lucky Charms was not originally sugar coated. At launch they got their sweetness from the marshmallows. When the cereal underperformed they just added sugar – sales quickly increased.
- The Lucky Charms’ marshmallows are referred to as Marbits by the folks at General Mills. Marbits were invented by John Holahan in 1963
- Actor Arthur Anderson was the voice of Lucky from 1963-1992.
- The first Lucky Charms’ commercial was made by Mill Melendez of Peanuts fame.
- In 1975, Lucky was replaced briefly by Waldo the Wizard. Public outcry returned Lucky to his rightful place as spokes-leprechaun.
The Marshmallow Line-Up
When Lucky Charms was launched it had 4 marshmallow (marbit) shapes. They were pink hearts, yellow moons, orange stars, and green clovers. The lineup has changed often over the years, with marshmallow sizes and colors changing frequently. Here is a list of when certain marbits made their first appearances:
- 1975 – Blue Diamonds
- 1984 – Purple Horseshoes
- 1986 – Whales
- 1989 – Red Balloons
- 1992 – Rainbows
- 1994 – Pots of Gold
- 1996 – Leprechaun Hats
- 1998 – Shooting Stars
- 1999 – Man in the Moons
- 2005 – Hidden Key
- 2006 – Magic Mirror
- 2008 – Hourglasses
Frosted Lucky Charms,
Lucky Charms has a simple theme song that I think you all know
They’re magically delicious!
Now onto the commercials…
First Lucky Charms Commercial
Lucky Hides in the Arcade
Lucky Hides in a Giant Computer
Four Leaf Clover Charm