Josta was an energy drink that was way ahead of its time. Starting in 1995, it lasted until 1999. The ad campaign for it was memorable in an edgy way. By edgy I of course mean annoying. Still it was a pretty decent drink and had a lot of fans.
In 1996, Pepsi released an energy drink/soda called Josta, a dark, fruity, powerfully sweet drink flavored with a South American stimulant called guarana. It also had a ton of caffeine, making Josta the Jolt of the ’90s. (As such, I owe any success I had in high school to Josta.) But it was too radically new a flavor, and quickly went off the market, but inspired such a cult following that there are recipes for making your own Josta all over the Internet.