In the catchphrase pantheon I put “Time to make the donuts” well above “Where’s the beef”. So much so that during a summer in the 80s I uttered this catchphrase almost every day and wore a T-shirt emblazoned with it. And this catchphrase had legs. It was the “Just Do it” of its day, only better, because it was about donuts.
Check out this sweet Halloween themed Dunkin Donuts commercial and tell me you don’t want a wolfman glazed donut right now?
Michael Vale as “Fred the Baker” is an American Treasure of the highest caliber.
In the 1980s and 1990s Dunkin’ Donuts had some of the best commercials. I remember enjoying this commercial because I was a big Fantasy Island fan and had not seen Herve Villachaize in a while.
I also remember thinking to myself, does he ever get tired of all the “little” jokes. It must be exhausting after a while.
Reprising his role (and catchphrase) as Tattoo from Fantasy Island, Villechaize appeared in this ad for Dunkin’ Donuts new line of mini-donuts in 1992. (Get it? Because he is small. About which many puns are made. Haaaaaaaa?).
The classic “Fred the Baker” Dunkin Donuts commercials are what endeared me to the newly arrived Dunkin Donuts in my town after the closing of our Mister Donut. I think I said “Time to make the Donuts” every morning before walking to school for about a year. My mother must have loved me or she should have pushed me down the stairs after 3 months (my sisters might have).