I was a big fan of Chippy Chews before I really latched into the Keebler Soft Batch cookies. While I do not have a ton of memories of eating them, this commercial with spongy bouncing cookie and the Candy Man ripoff has stuck with me, long after the cookies crumbled.
Fall is in the air, which when I was growing up meant that Mallomars would soon be showing up on store shelves and shortly thereafter in my stomach. These marvelous delicate cookies are still a tradition with me and I eat a box of them while watching scary movies every October. What day in October you ask? A good question, usually the first weekend of good chilly weather. Fingers crossed the ol’ mercury drops quickly in the next few days.
This gem was posted on Flickr by Zach O. I like three things about it. One, it looks great. Two, the cake is eating cookies! And three, the inside is cookie dough flavored. What is not to love about this?
I was all over the soft batch cookie craze and as the 1980s rolled along I found that Keebler could do no wrong. Each achievement in cookie technology seemed to top the last. Yet on of their crowning achievements in cookie tech was for some reason taken from us. I am of course referring to the Keebler Magic Middle. A buttery cookie filled with gooey chocolate — it was indescribably wonderful.
They are one of those foods that I would love to see brought back.