Back in 1977, when Star Wars was not yet still the cultural juggernaut it is today, Toyota and Fox partnered up to giveaway a brand new Star Wars themed Toyota Celica liftback. Would love to see this car cruising down the road with this Vader at the wheel 3PO at his side and Artoo in the back.
Why is Threepio looking under the hood? The transmission speaks only Bocce.
1977 Star Wars Celica GT Liftback on Flickr [via] Global Thermonuclear War
This awesome promotion is a genius hybrid of pop culture, new technology and utter confusion. It’s a video game, but on a piece of paper? Check out the spot.
I LOVE that little vocoder “At McDonald’s” tag. The future is here because a robot can sing!
Back to the story…
Now, as I recall, each ticket WAS a winner. You actually had to scratch off the correct spots in a certain order to get a prize, like trying to get through a maze. This was unlike most scratch off tickets, where you just had to scrub off all the latex and hope for three matches. So, due to that, it took you a few trips to McDonald’s to get it right.
To add even more confusion to this, your parents already didn’t understand how REAL video games worked. Now, you’ve added another layer to their befuddlement.
Friends, tonight is the night, you still have time to enter the Retroist Game Room Challenge! Later this evening the invites and challenges will go out to those who have left their Gamertag in the comments section as well as those that have contacted me through XBox Live. My Gamertag is Unicron2005.
Remember, up for grabs is the prepaid Lara Croft and the Guardian of Light card, the full game ready to download for whoever happens to win the High-Score challenge. I did forget to mention in the last post that you once you step up to the challenge you will be allowed only three attempts at claiming that Missile Command High-Score crown.
That trip to Paris sounds pretty sweet, but a weeks’ stay in a Holiday Inn of my choice sounds pretty sweet. Especially when they throw in the rental car. I am hoping for that 2nd prize. I already got a Holiday Inn on Route 3 near Secaucus scoped out. I am going to enjoy so much air conditioning and color TV!