Although consumers are most familiar with Sonny the Cuckoo Bird as the spokes-character for Cocoa Puffs, this was not always the case. Cocoa Puffs hit store shelves in 1958 and Sonny did not make his first appearance until 1962. In the meantime the television viewing public got a real treat. Bullwinkle J. Moose did some spokes-character work for Cocoa Puffs and they released this amazing commercial right before the hand off to Sonny:
Cocoa Krispies has had many spokes-characters over the years. I am not sure, but it may be have one of the highest mascot count changes in cereal history, with a total of 9 changes. I put together a list of these mascot with the years they were given the official job. I also tried to post some sort of an image so that you have a visual reference. Where possible, I have used commercial (nothing like seeing them in action), but on 3 of the mascots, I reference images from the Imaginary World. If you enjoy this chocolaty cereal as much as I do, this should be an enjoyable stroll down memory lane.
1958 – When the cereal was released, the Mascot was Jose the monkey.
1959 – Jose the monkey was replaced by Coco the elephant, although I think Coco would have been more appropriate for a monkey. Maybe I am just thinking of Koko…Right, Koko. That chimp’s alright. (Holds up hand) High-five.
1963 – Hanna-Barbera character, Snagglepuss, took over as Mascot.
???? – At some point during the Snaglepuss years they experimented with a tiny Tarzan name Cocoa, who was voiced by Thurl Ravenscroft
1968 – Ogg the Caveman takes the reigns. Ogg has a wife you know? Her name is Kell. Kell Ogg! Get it? But seriously that was her name
1971 – My favorite Tusk is made mascot. Not sure why they didn’t just use the name Coco again, but I am glad they didn’t.
1981 – Snap, Crackle and Pop become the Mascots finally.
1990 – They make Coco the Monkey the Mascot. I guess the logic finally dawned on someone in charge. Good Job! (Holds up hand) High-five.
2001 – Snap, Crackle and Pop Return
Today they still use Snap, Crackle, and Pop, but if history hold true we should be due for another change in the coming decade. Let the next generation of cocoa cereal eaters stare across their chocolate milk filled bowl and see a classic. I say its time to bring back Tusk. Who is with me?