When I think of the “Is It” chapter of Coca-Cola advertising, I immediately think to “Coke is it” and had not recollection of them doing this much more dramatic “Coca-Cola is it” version. While I am still a bigger fan of “Coke is it”, I do appreciate the raw emotion of the “Coca-Cola” version.
Pixelated art is very popular nowadays and slowly but surely it is making its way into mainstream culture. Designer Erin McGuire obviously does not think the trend is moving fast enough and has together a set of Coca-Cola Cans that embrace the digital style and I think add an interesting twist to a pop culture standard.
Back in the early ’90s, Snapple’s line of mostly-natural teas and juices were stealing market share from Coke. Coke responded with its own line of not remotely natural, super-sugary juices called Fruitopia. They tried to tap into the Snapple modern-hippie audience with trippy, psychedelic, ’60s-ish commercials, and crunchy granola-inspired names like “peaceable peach iced tea.”
I think that what Coca-Cola is saying in this commercial is that it is a sense of humor that makes a country great. I for one would love to live in a nation the wholeheartedly embraced the principles of Slapstick.