Fruitopia, For When Crystal Pepsi Sounded Too Heavy

Back in the early ’90s, Snapple’s line of mostly-natural teas and juices were stealing market share from Coke. Coke responded with its own line of not remotely natural, super-sugary juices called Fruitopia. They tried to tap into the Snapple modern-hippie audience with trippy, psychedelic, ’60s-ish commercials, and crunchy granola-inspired names like “peaceable peach iced tea.”

pause for a coke