Why is Chester Cheetah So Bitter?


I have been puzzled by seemingly bitter attitude of Cheetohs’ mascot Chester Cheetah in their most recent commercials. As you can see here:

If you are young you might be asking, “Was he always a jerk?” Sort of, but perhaps it was the torture of always being so close to Cheetohs over the years and yet somehow always missing out on them that drove him to his embittered state. If that is true, I can only imagine what the Trix rabbit will be like in a couple of years – their is a fine line between bitterness and madness.