Special K Pinch

I’ve been trying to get back into fighting weight lately (and largely succeeding, thank you very much). While weighing myself on the scale this morning, I suddenly realized that I was pinching the remaining fat around my middle. I wasn’t sure why I was doing that at first, and then it came to me. It was the Special K Pinch.


From the late 70s to the mid 80s, Special K ran an advertising campaign telling us that if we could pinch more than an inch of flesh at our waists, we were overweight and needed to go on the Special K diet. I was exposed to this campaign mostly through the daytime TV I got to watch over Christmas and summer break and apparently deeply affected by it, since I still using this unit of measurement today.

General Mills Breakfast Plush Pals

Tucked away on one of my many shelves are these six cereal-related plush dolls.

Known as the “General Mills Breakfast Plush Pals,” from left to right are: Wendell the Baker (Cinnamon Toast Crunch), Honey Nut Cheerios Bee, Sonny the Cuckoo Bird, Lucky the Leprechaun, Count Chocula, and Chip the Cookie Hound. Originally there were seven plushies released. While Trix may be for kids, Trix the Rabbit plush dolls make fine chew toys for dogs.

I believe these dolls were released during the height of the Beanie Baby craze, and General Mills weren’t the only company cashing in on them. At least one other company (Kellogg’s) had a set of plushies as well that included (at least) Dig ‘Em, Toucan Sam, Corny the Rooster, Tony the Tiger, and Snap, Crackle, and Pop.