I wonder if kids who previously purchased Bubble Yum prior to it getting Super Yum flavor were offered partial refunds. It doesn’t seem fair that a piece of Bubble Yum bubble gum lacking the fun Super Yum flavor should cost the same as one with Super Yum flavor added.
When I saw this ad, the first thing that hit me, is “Behind the Counter” should be the name of a series of E! TV specials about candy. Maybe “Behind the Wrapper” might be better, but I like Counter. Bubble Yum was huge when I was growing up and not a day went by in school when I didn’t sit or step in the sweet smelling goo.