When Rainbow Brite hit the scene back in 1983 it took hold. Created by none other than Gary Glissmeyer, Cheryl Cozad, and Dan Drake of Hallmark Cards, Inc. Rainbow Brite had dolls and toys, produced by Mattel. In addition to the images of the more popular characters being found on clothing, bedding, and other media.
The sales of Rainbow Brite merchandise also led to an animated series in 1984. With Warner Bros. releasing the feature-length animated movie Rainbow Brite and the Star Stealer to theaters in 1985. An adventure that leads R.B. and the Color Kids to attempt to thwart a Winter on Earth. A supernatural and never-ending cold brought on by Stormy, the opposite of our heroine.
There is of course a lot of songs included in the film. Naturally.
With all of this popularity it only stands to reason that fast food giants of the time would jump in. Incredibly popular places like Taco Bell for example. Instead of focusing on offering R.B. dolls they wisely chose to sell Sprites. The hardworking and lovable companions to R.B. and the Color Kids.
In the 1970s ecology was all the rage and almost every spokes-creature, monarch and clown was trying to pass the message along. I was never a Litterbird of course, but I do remember seeing people toss huge wads of trash out the windows of moving cars. So much freedom in those days you could almost choke on it.
During World War II everyone got in the act of promoting the war, including the Rice Krispies Mascots, Snap, Crackle and Pop! As you can see in this advertising sign being sold at Hake’s, they took on the job of dangerous breakfast associated bombing missions. People do not talk about their war record, especially after their controversial stance again the Vietnam war, but in a war where Captain Crunch was not yet a Captain, Lieutenants Snap, Captain Crackle and Major Pop distinguished themselves in well over 200 nutrition based sorties. That deserves to be celebrated.