During World War II everyone got in the act of promoting the war, including the Rice Krispies Mascots, Snap, Crackle and Pop! As you can see in this advertising sign being sold at Hake’s, they took on the job of dangerous breakfast associated bombing missions. People do not talk about their war record, especially after their controversial stance again the Vietnam war, but in a war where Captain Crunch was not yet a Captain, Lieutenants Snap, Captain Crackle and Major Pop distinguished themselves in well over 200 nutrition based sorties. That deserves to be celebrated.
Kmart Chef restaurants were a small chain of free-standing fast-food restaurants owned by Kmart. They were started in 1967 with the first location being in the parking lot of Pontiac, Michigan store. The menu consisted of standard fast foods such as burgers, french fries, hot dogs, and soft drinks. They didn’t last very long sadly and the Kmart Chef chain folded in 1974 after only opening 11 locations.
In a world where classic advertising icons are vilified for being a “bad influence ” we sometimes forget that there are truly menacing things out there. As we begin to faze out the heroes of our commercials, we also abandon the only defense we had against the wolves that they always kept at bay. These villains are patiently waiting in the shadows. Ready to swipe our snacks, ready to ruin our breakfast. And maybe, just maybe, ready to rule our world…
While I am not normally a fan of flash heavy sites, I did find myself pretty immersed in the Old Orient Museum. So lost that I found myself spending over an hour sifting through their gallery of restored Chinese and Japanese advertisements from the 1920s and 1930s. I especially enjoyed their section that showed the before and after on their restoration work. They even did a good job of choosing music that set the mood well for the site and while I lowered the volume on the music I never full shut it off. If you enjoy vintage advertising, it is definitely a site you should have bookmarked.