That’s right, the “Olds Connection” wants to give you a camcorder so you can be on TV!
We Can All Be On TV!
In the summer of 1991, Oldsmobile (excuse me, the Olds Connection!) aimed to make stars out of its car buyers. So they offered a $1100 camcorder with the purchase of a 1992 Oldsmobile Eighty Eight. In August 1991, the promo was so successful, they extended the offer through the end of the month.
The aim of the promo? Being in a commercial, of course!
Regular People Buying Oldsmobiles!
The commercial featured regular people…
Wearing awesome early 1990s Mom Pants…
Liking traction control (optional feature, folks!)
The trunk space, DUDE!
Let’s see that again…via GIPHY MAGIC!
And Now That You Know Who Likes the Olds Connection’s Offer…
Why not click play and see these people in action?
Uploaded by Allison Venezio
So…Why This Promo?
The 1992 Oldsmobile Eighty Eight, Oldsmobile’s full-size premium sedan, was redesigned for its 1992 model. Hence, people talking about what they loved most about the redesign. The promo occurred during the summer of 1991 (this commercial aired during that summer’s telecast of the Primetime Emmy Awards), and ran through August 31, 1991.
It’s safe to say people really like their Oldsmobile Eighty Eight, and Oldsmobile kept the model going until 1999. Sadly, Oldsmobile was not much longer for the world, as the close of the decade brought about the final years for the General Motors brand.
We’ll always have Mom Pants, Old Guy Who Likes Traction Control, and…the trunk space, dude!