Sip Ups

Do you remember Sip Ups?

As a kid, anything with sugar in it was alright with me. So I took to juice boxes and Capri Suns like a fish to water. Just hand me a tiny straw and container with some sweet fluid in it and I would attack it with gusto. This meant that when given the opportunity, I would pick up the newest flavors when they hit stores. Usually that was followed with discussions with my friends about which was our favorites. This was not the case with Sip Ups.

Sip Ups were flavored milk drink boxes. They made a splash with a wonderful commercial, but lasted barely a year. I got to try their Chocolate and Strawberry flavor and thought they were pretty good. Telling this to my friends, they all asked their parents for them. When they got their own Sip Ups, they did not have the same positive experience. They hated them. In my town, I was the only one who seemed to enjoy them. Not sure why that was. Perhaps my palate, is just not discerning enough?

ReadI Love Capri Sun!

I must have drank a few dozen Sip Ups during their run. We especially loaded up on them when they were being discontinued. Not making the association between the low price and their failure, I would look for them for months after it was obvious that they were gone to everyone else. Now as I mentioned, I had the chocolate and strawberry Sip Ups, but I could have sworn they also had vanilla and blueberry. This is probably some sort of phantom memory caused by some other product mix-ups, because I cannot find any proof of those flavors online.

Unlike other retro products, I doubt we will ever see Sip Ups again. Even though that is the case, we do have an amazing commercial with a catchy jingle, to keep their memory alive. It is basically just a group of kids musically yelling, “Where doing Sip Ups,” over and over again, but it works.

This earworm has been stuck in my head since the mid-eighties and every time I hit play it comes roaring back. While you might be transfixed by the music, also pay attention to the choreography. The best part is this kid in the front in the purple jacket. I feel like this is take 100 for the day and he is so over being in this commercial.

Sip Ups Kids

Sip Ups Kids

Enjoy this classic ad for Sip Ups

TRON Quaker Oats

TRON Quaker Oats

I was in the store today and spotted a new Dr. Pepper bottle. It appeared to be normal Dr. Pepper, but it had a fancy TRON style label on it. After taking a photo and putting a bottle in my cart, I started thinking about other products that might be improved with a TRON remake. One aisle over, in cereal, I decided that TRON Quaker Oats would work best.

tron dr pepper

Why? Well, it is an old brand that is virtually unchanged. As you can see above, even with the edition of a TRON style grid, it looks virtually the same. So they would have no problem with brand confusion. They could even take it a step further. Perhaps putting some TRON garb on the Quaker Oats guy. Maybe they could even play around by adding some TRON-esque catch phrases to the package?

“I fight for good colon health!”

Okay, I am not sure they can make that claim, but I am not a scientist. So I don’t know. Still, I like the idea. And frankly, I just want to see more TRON in the world. If you read this blog, you know that I am in the minority of people who think that we need a TRON 3.

Now either they could release TRON Quaker Oats as a tie-in with the film. Or, they could start using brand tie-ins to build enthusiasm for the new film. I know that if I started seeing more TRON themed merchandise, I would start buying. Heck, I have a bottle of Dr. Pepper in my fridge right now that I bought solely for the label. Who knows what else I might buy with the proper labeling?

TRON Scouring Pads? TRON Fly Paper? The potential for TRON merchandise is as limitless as the game-grid itself.

End of Line

Rock-afire Explosion - Billy Bob

At Maker Faire The Rock-afire Explosion Finds New Life!

It should come as no surprise that I’ll talk about the Rock-afire Explosion at the drop of a hat. While Showbiz Pizza is of course a cherished memory for me. It was in fact Creative Engineering’s delightful animatronic band that is such a vivid memory.
Rock-afire Explosion

Well, in addition to all of those video games that Showbiz Pizza provided a vidiot like myself.

Perhaps when you have time you might enjoy my own memories of Showbiz Pizza on the Diary of an Arcade Employee Podcast?

Now the reason we are still talking about the Rock-afire Explosion is because of the work of Creative Engineering. The blood, sweat, and tears that creator Aaron Fechter and his company put into the characters paid off. As a result they obviously transcended their original purpose.

I have mentioned on the Diary Podcast as well as on The Retroist before of my first encounters with the Rock-afire Explosion. It wasn’t just the kids that were being entertained by the likes of Billy Bob’s gentle nature and humor. The adults also were being captivated by the melodious cover songs of the Rock-afire Explosion themselves.

[Via] Fan Programs

Not only did Aaron Fechter and his staff create the band, they also provided the music and voices to the characters. Fechter in fact voiced Billy Bob, Rolfe DeWolfe, Looney Bird, and Earl Schmerle to name a few.

[Via] Rockafire Explosion fan

Now having said all of that, thanks to Caseen Gaines, we have this fantastic YouTube video. Uploaded by Norman Chan of Adam Savage’s Tested, it focuses on Jack Turner at Maker Faire 2017. A young man who in fact with the help of his Father has begun to learn firsthand the amount of work it took Creative Engineering to bring the Rock-afire Explosion to life.
Rock-afire Explosion - Mitzi - Jack Turner

Rock-afire Explosion - Solenoide Valve

As well as restoring the characters, in this case. Billy Bob and also Mitzi Mozzarella, to as near as original working condition as he can. In regards to the parts and method used to bring them to life.

I think the work that Jack Turner has done is of course amazing. However, I would quibble over his statement about Chuck E. Cheese purchasing Showbiz Pizza. As it was in fact the other way around. Due to them attempting to buy the Rock-afire Explosion from Fechter and his obvious refusal. They decided to rebrand everything to Chuck E. Cheese as they owned the rights to it.

Furthermore, regardless of the title to my post. The Rock-afire Explosion are doing quite well. Fechter is releasing brand new YouTube videos featuring his creations. As well as in the case of this video uploaded by Michael’s Short Films. Fans are using Minecraft to bring Dook LaRue’s cover of Heartaches to life!

While it is natural for younger generations to compare the Rock-afire Explosion to Five Nights at Freddy’s. I would have them watch this vintage commercial showing what the characters really do after closing.

[Via] SPP California

Nuttin Polly-O String Cheese Commercial

Art Direction in the Nuttin Polly-O String Cheese Commercial

I feel like we have revisited this famous Nuttin Polly-O String Cheese Commercial so often on the site that I could do a podcast on it. Why can’t I stop talking about it? It is one of the more memorable commercials from my youth for a few reasons. I loved pizza. The people in the ad kind of talked like people I knew. And it featured this amazing product that was sweeping the nation, string cheese.

Last night I was rewatching it yet again (maybe for a podcast) and I started noticing a few things that I wanted to share about the commercial’s art direction.

First the look of this pizza parlor. Pretty generic at first glance save for the neon sign, but some very interesting signage can be seen in almost every shot. Here you see a sign for “No Screaming.” This would have been a good sign to hang in our local pizzeria. We could get pretty obnoxious, especially if they had video games. We were constantly getting chastised by the people running the place. Also notice that guy in the corner. He appears in multiple shots and is completely unnecessary.

You can also see a little bit of pizza in this shot. To me, it does not look like very good pizza. At least not the type I grew up with. These kids are better off just ordering some cheese.

More details and more signage! Fred and Jimmy, the guys behind the counter, both have aprons with their names on them. Did they make those especially for this commercial? Did they name the characters after the aprons they had laying around? As for the signs, these are real gems. They are both sassy and believable for a pizza parlor. The one on the left says, “Be patient, meatball!” The one on the right offers “Week-Old Pizza Half Price.” Both are just throwaway gags in the background and are easy to miss. But as I continue to watch this commercial over the years, they have become my favorite part.

The final thing I want to comment on is this shot with the box of string cheese and Jimmy. I like they way they lay it out all lined up, but look to the right at Jimmy. It is a weird face right? Well, what makes it better is that he holds that pose for the entire shot. For that whole last shot that is how he looks for some reason. It is weird and short, but once you notice it, you will not be able to not see it.

I hope this short post gives you a greater appreciation for the Nuttin Polly-O String Cheese Commercial. Much like the cheese it advertises, you can continue to pull it apart and get more joy out of it. Now let’s watch it together in its entirety.

Watch the Famous Nuttin Polly-O String Cheese Commercial

Land Before Time VHS Pizza Hut Commercial

The Land Before Time VHS Pizza Hut Commercial

Working in video store over the years, certain things stick with you. Not just the quirkiness of customers or the ability to quote movies, but small things. Like the intros for certain film companies or advertisements that ran on VHS tapes. I have always been opposed to these ads, but that did not stop several of them from being burned into my memory. One such ad was the Land Before Time VHS Pizza Hut Commercial.

This commercial ran on every copy of The Land Before Time that I ever saw. Which, when it was released on VHS, was a pretty big deal. When we had copies in to sell, we merely needed to put it on the TVs that we had in the stores and in our windows. Shortly thereafter a flood of parents, often dragged in by their children, would come in and demand their copies. It was easy money. But not without sacrifice.

For every time that we fired up this beloved film we had to sit through this now famous Land Before Time VHS Pizza Hut Commercial. It is a pretty cute commercial the first time you see it. In it a young boy goes to a birthday party at Pizza Hut. While there he takes his Mom’s advice on how to behave with a twist. Soon he is the hit of the party. Beloved by all, he has what appears to be a great time and his Mother is very proud.

Watch Pizza Hut – Land Before Time Toy Premium Commercial

It is swell to see some vintage pizza hut footage and the commercial itself is pretty charming. But try watching this multiple times per day. Maybe even watching it a couple of times a week. At the time, it was driving me nuts.

Nowadays I look back on my time in the video store with fond memories. This advertising gem only makes me smile. While I am still not a fan of advertising in my home media, I guess I am glad to have seen it be a “thing.” So enjoy this commercial and remember how luck you are to live when you do. You have options to watch you films commercial free and if they do run ads, you can skip them much more easily.

Watch the Land Before Time VHS Pizza Hut Commercial

Okay, I got something else to add. Watching this again made me very happy. But if advertising is bad, how can I feel good about it? This is a real conundrum. I need to think on it. Perhaps I will come to a conclusion after watching this commercial just a couple of more times.