In the catchphrase pantheon I put “Time to make the donuts” well above “Where’s the beef”. So much so that during a summer in the 80s I uttered this catchphrase almost every day and wore a T-shirt emblazoned with it. And this catchphrase had legs. It was the “I’m a Mac [...]

The McRib is back at selected locations! I am overjoyed, overwhelmed and maybe just a little ill from eating two cheeseburgers and a McRib in once frenzied sitting. Why do I love the McRib? To me it is the essence, no the distillation, of American fast food culture. It takes a wonderful [...]