As the 1990s rolled around, the Cola Wars continued to rage. Coke and Pepsi would lock horns time and again. One releasing a new product and the other firing right back. It was a great time for novelty in the industry. New flavors and talking cans abounded. This was also the time that rewards cards were really taking off and Pepsi launched its Pepsi License to Chill Card.
The Pepsi License to Chill Card was an incentive and discount card that you could use to claim prizes or discounts at select stores. I had one. Sadly, I never used it, but it still filled a very important role. It added heft to my wallet when it was sorely lacking.
As you can see from the image above, the card was pretty simple. Nice clean design with a distorted Pepsi logo attached to a number that made it look extra official.
What I remember most about the card was the ad campaign. I think they localized them for regions, but I clearly remember the beach theme. These ads remind us that it is a non-stop party in Pepsi town and everyone is invited. Just follow the cool music down to the beach to join the party. Oh, and if you want to get in, don’t forget to bring your Pepsi License to Chill Card. Membership has its privileges.
The card you see above was recently posted on Imgur. I am not sure what happened to my original Pepsi License to Chill Card. I would like to say that I lost it at some epic beach party, but sadly that is not the case. More than likely it wound up in a junk drawer in our kitchen and it went in the trash during a routine cleaning. Sadly, never to Chill again.
Watch the Pepsi License to Chill Card Commercial
Well, I finally got the ol’ scanner working again and I have decided to jump into my many boxes of ephemera. My first handful that I scooped out are largely related to Northern New Jersey, but I think that many of you will get a kick out of the material even if you do not recognize the material from first hand experience.
This is an envelope that is from 1965, which you can see from the postmark (5 cents…what a bargain). It is for a bank that still exists today, “Hudson City Savings Bank”. While the bank might still be around, I am pretty sure they do not have envelopes this cool anymore. I especially like the pattern on the inside of the envelope. It is all very classy.
The answer would vary widely depending on the quality, but they were pretty pricey, especially if you were a kid. Above is a coupon from Pay ‘n Save from 1984 that will save you a dollar on Ampex tapes. Which brings the price down to $5.99.
Ampex, as a company, has a pretty storied history riddled with technology leading moments, but I never had much luck with their video tapes. Still for $5.99, if I had the money, I would have picked one up.
This ad appearing in the November 1983 issue of Electronic Games magazine represents one of the early forays into the used cartridge business. At the time, I would have been excited to get 15 cartridges for $79.95 but unenthusiastic that they got to choose them. Although it doesn’t say it specifically, I’m guess that the Christmas Special was for Atari 2600 cartridges. I wonder how many used cartridges that you’d have to buy in order for that $30 membership entitling you to a 10% discount to really pay off?