The Retroist

Remembering Burger King Table Service

My family enjoyed going out for fast food. We liked the price and we really enjoyed the taste. It was not something we did all the time, but when we did, we made an event out of it. So when Burger King Table Service began we were drawn to it immediately.

Burger King Table Service was part of their move to go slightly upscale. It mostly revolved around their BK Dinner Baskets. It was a short-lived experiment. Starting in 1992 through 1994 and ending quickly thereafter. They really did not change the Burger Kings themselves, just the food options and how they served it.

During dinner hours, between 4pm and 8pm, you would order your food just like normal. Then things started to change. They would give you a number for your table and a basket of popcorn to munch on while you waited. Then a few minutes later a person would bring your food in baskets to your table.

Those baskets has a lot of the standard Burger King food, but with some new options on the side. You could get choice of Fries, Baked Potato AND Cole Slaw or Side Salad. I never got any of those sides and stuck to my normal cheeseburger meal. My family on the other hand were thrilled at trying their baked potato and side salads. Although in the end they would going running back to the fries option, but at least they tried.

The basket options, not counting any regional options, included:

They might have also had a meatloaf sandwich at the time, but not sure if that was a regional offering. I recall the meatloaf sandwich being enjoyed a bit by my Grandmother. Mostly because we mocked her a bit for getting a meatloaf sandwich. For most of the meals during this offer, the rest of my family got the Whopper.

Never got to try BK Dinner baskets the accompanying Burger King Table Service, but still remember it? That is because they had some high energy commercials during their “I Love this Place” phase of advertising featuring Dan Cortese as Dan the Whopper Man. They were part of that obnoxious high-energy attempt to try figure out how to sell to Generation X.

Besides the grating tone, the commercials were good in that they did spell out the exact process and food available. Enjoy this collection of Burger King Table Service commercials.

Burger King Table Service Commercials

Since I mentioned the Meatloaf Sandwich, here is a little commercial about that short-lived gem starring Mr. Baseball, Bob Eucker.

Weird it is done in the same style at the Dan Cortese commercials, but with Euker.