E.T. Coors Poster - Header

Remember The E.T. Coors Poster…Wait, What?!

While it has apparently been known for a little while. Until the other day I never knew this E.T. Coors poster ever existed. At first I will admit I didn’t believe it was real. Doing a little bit of research online collaborated that this was in fact not a bit of clever fan art.
E.T. Coors Poster

In particular it was coming across an article from Shawn Robare’s always awesome Branded in the 80s that convinced me. Still I think it’s rather odd. Steven Spielberg’s classic 1982 film E.T. the Extra-Terrestrial in turn led to this E.T. Coors poster being created?!

But after all I think you’ll remember that Coors appeared pretty prominently in the 1982 movie. At least in the case of a rather humorous scene involving the link between Elliot and of course E.T. – who is left to entertain himself, while the young boy is at school.
E.T. Coors Poster

While I can’t speak for you – obviously. However when I first saw the movie I can tell you the audience was roaring with laughter as E.T. became inebriated. My Father included. Furthermore I can remember having a difficult time hearing anything in this beer guzzling scene because of that laughter.

[Via] Movieclips

I think that while nowadays we might be taken aback by the idea of this E.T. Coors poster. I mean can you imagine how it would be accepted if a PG family film coming out today had a tie-in poster with an alcoholic brand?

Granted having said that, when you get down to it – Coors was actually doing a good thing. E.T. the Extra-Terrestrial naturally had a cultural impact at the time of its release. Moreover by playing on one of E.T.’s more popular lines from the films it possibly saved lives as well.

Having talked a bit about the E.T. Coors poster. Why not enjoy this 1990 pre-show for Universal Studios E.T. Adventure?

[Via] Lucas Vieira

VicSage

Editor at Retroist
Searching through the alleys for useful knowledge in the city of Nostalgia. Huge cinema fanatic and sometimes carrier of the flame for the weirding ways of 80s gaming, toys, and television. When his wife lets him he is quite happy sitting in the corner eating buckets of beef jerky.

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