Elvira, Mistress of the Dark – is a perfect spokeswoman for the Season. After making her debut in September of 1981 with Elvira’s Movie Macabre she quickly became an icon. For one thing I think viewers appreciated the self-depreciating humor of the character. In addition there were the puns…those wonderfully horrible puns.
Furthermore by the time this particular Mug TV commercial aired – Elvira had already appeared in her 1988 movie. Elvira, Mistress of the Dark of course!
I am afraid the film didn’t exactly set the box office on fire with its ticket sales. In spite of attempting to do that very thing to her in the movie.
Elvira though proved you can’t keep a good ghoul down!
I doubt that way back in 1981 when Cassandra Peterson came up with the character, she ever thought that she would be featured in comic books, video games, and two Bally/Midway pinball tables.
On the other hand – her natural charm makes her the go to gal for Halloween, right? I can recall seeing this ad back in 1989. I drank a lot of Mugs Root Beer. Owing to the fact that I really wanted that chance to visit Universal Studios and see the Bates motel. The opportunity to hang out with Elvira…that was totally a cherry on top.
In spite of guzzling gallons of Mugs – I didn’t win. On the other hand we are all winners thanks to Dinosaur Dracula uploading this commercial!
Did you happen to spy The Hills Have Eyes Michael Berryman in that ad? You can see him at around the 15 second mark!