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Elizabeth Montgomery Demonstrates the “Bewitching” Magic Behind Perfect Curls!

Because let’s face it, when you have hair like mine, you need all the magic you can get!

When I was working on my regular Throwback Thursday and Flashback Friday segments about hair color a few weeks ago (click the links to read those related pieces), I came across a sponsorship bumper on the DVD set 1001 Classic Commercials. The sponsorship bumper was for the series Bewitched, and the product was Clairol. Ok, not any specific product per se, just the company.

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But within the block of commercials, Elizabeth Montgomery appeared to show the magic behind perfect curls – Kindness Heat-Activated Conditioner! And who makes Kindness Heat-Activated Conditioner? Why, Clairol, of course!

Watch as Elizabeth “bewitches” you with the promises of droop-proof curls!

Allison is an archivist of the finest in mundane and classic commercials, ranging from the 1950s to the 2000s. If you like what you see on Retroist, check out her blog, Allison’s Written Words (especially Throwback Thursday and Flashback Friday, which forays into these archives weekly). You can follow her blog on Facebook (Retroist updates are posted there as well!), and give her a shout out on Twitter @AllisonGeeksOut.

Her hair hates any method of curling.

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Watch my hair defy the hell out of this!

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