Joe Santuli - National Videogame Museum

Interview With National Videogame Museum Co-Founder Joe Santulli

FRISCO, TX-North Texas is a mecca for museum patrons and a Valhalla for videogame fans.

In addition to such world-class facilities as the Kimbell Art Museum in Fort Worth and the Perot Museum of Nature and Science in Dallas, the area is home to the National Videogame Museum in Frisco, a rapidly growing city north of Dallas.

Occupying 10,000 square feet of the Frisco Discovery Center, the NVM, which is set to open April 2, contains thousands of videogame consoles, cartridges, discs, handhelds and other artifacts on display, including such rarities as an unreleased Atari Mindlink controller, a vaunted Stadium Events cartridge for the NES, an unreleased Barbie-themed Nintendo Game Boy Pocket system, a 1990 Nintendo World Championships cartridge, and an RDI Halcyon laserdisc-based console.

While these and other scarce, highly valuable items will remain behind lock-and-key, much of the museum, including such coin-op classics as Asteroids, Pac-Man, and Space Invaders, is interactive.

With anticipation and excitement building for the opening of what is one of the coolest places in the country, I interviewed NVM co-founder Joe Santulli.

BRETT WEISS: What is your first videogame memory, and what impression did it make on you? Did you fall in love with the medium right away?

JOE SANTULLI: My best friend Kevin Oleniacz hopped aboard the videogame phenomenon right off the bat. He had the original Odyssey and a couple of the early Pong variants. Kevin and I used to hang out at alternating homes every Sunday. I secretly disliked the alternating week that was at MY home because Kevin had the coolest stuff. We were both hooked, and we had some fierce matches in the early ’70s.

WEISS: What made you go from mere gamer to fanzine publisher [Digital Press], convention coordinator [Classic Gaming Expo], webmaster [], store owner [Digital Press Videogames], and now museum curator? In other words, what is it about videogames that made you devote a significant portion of your life to them?

SANTULLI: I’ve been asked this question before, but I don’t have a proper answer. From the thrill of competition to the spirit of adventure to the challenge of collecting to the wonder of the art, videogaming was and probably always be a necessary companion in my life. Each of those progressions you list just sort of “happened.” One flowed into the other as if it were a natural path. It’s very “zen”!

WEISS: What is your favorite arcade game of all time and why?

SANTULLI: I think anyone from my generation who grew up in the arcades has a long list of favorites. There’s the one you competed with your friends or an arcade rival for the high score on. There’s the one that blew your mind with its originality, graphics, or sound. There’s the one you actually got your girlfriend to play with you. There’s the one you pumped so many quarters into that you didn’t have money to pay for [insert important thing here]. And, of course, you never forget “your first.” Taking all of these things into consideration, I’m going to choose Nintendo’s Punch-Out!! as my favorite of all time. I mastered it to the point where I would stop punching when the score read 999,990 just so I wouldn’t set it back to zero. I loved that there were quality home versions of it. I eventually bought one for my home, the only arcade machine I’ve ever had in my house. Later, I bought another one for my store. I loved the characters, the massive sprites, the clever balance between reflexes and memorization, and I loved the sport of boxing growing up, so this game had it all for me.

WEISS: What is your favorite console game of all time and why?

SANTULLI: That one is a little easier to answer than arcade game. It’s Bethesda’s Skyrim. Until that game came out, it was Atari’s Adventure for the 2600. There are a lot of parallels: the game is focused around the threat of several dragons. There are many locations with things going on in real time in places other than where you are. The games have a start and an end but everything in between is non-linear (at least in the best mode of Adventure, “game 3”). Skyrim wins because it’s really big, really beautiful, and you can play the game however you want: as a good guy or bad guy, through brute force or stealth, using any number of weapons or magic. It’s a great place to lose yourself after a busy day of work!

WEISS: Other than the obvious theme, what is it about the National Videogame Museum that sets it apart from other museums?

SANTULLI: Although tech museums are making great strides at being as interactive as possible, we’ve made each exhibit interactive by default. If you find yourself peering through glass and reading endless text, you’re not in our museum. We left the long, detailed stories up to Wikipedia and instead decided to present our visitors with great stories bundled into rich, colorful, interactive exhibits. You’re going to be able to touch things. Experience the tactile stuff that gamers have experienced for the last 40 years. And you’re going to play. A lot.

WEISS: What is the admission fee to the museum, and what will that get you?

SANTULLI: Twelve dollars gets you an admission ticket and four tokens to “Pixel Dreams,” the museum’s embedded arcade. There are 10,000 square feet of sheer joy here for videogamers. Exhibits are themed and interactive: in “Pre-Historic,” you’ll play on the world’s largest home Pong console while surrounded by walls of ’70s home systems. In “Evolution of The Controller,” you’ll get to try out some of the more unusual controllers throughout history while facing a literal armada of interesting and innovative controllers. There’s an ’80s living room, a signature of ours from the Classic Gaming Expo days. And we’ve brought in North Texas’ most talented artists to bring your favorites to life. There is so much to see and do that we’re wondering if anyone will voluntarily walk out.

WEISS: Talk a little bit about the museum’s arcade? Will it use tokens? Quarters? How many games does it have, and what are they? What is the atmosphere like?

SANTULLI: We wanted to build an ’80s-themed arcade like the ones we grew up with. The ones that the industry grew up with. That’s exactly what we’ve done. “Pixel Dreams” has 40 arcade games, primarily from 1980-1986. The most popular classics are present: Donkey Kong, Galaga, Centipede, Dig Dug, Joust, Missile Command, Frogger, Q*Bert…but also a few rare surprises like Mappy, Zoo Keeper, Road Runner, and Red Baron. The room is bathed in black light and florescent paint, neon signs and lots of trippy artwork. Eighties music plays on a quad stereo system all day and all night. And all of the machines run on custom tokens that bear the museum logo on one side and our mascot “Blip” and the arcade logo on the other.

WEISS: What about the console area?

SANTULLI: There isn’t really a “console area,” though we did dub one of the walls “The Head to Head Hall.” In this hall, 10 game systems will be set up in various formations depending on the day. For tournaments, there may be 10 Street Fighter IV setups. For special events like the week of Sonic the Hedgehog’s 25th anniversary, 10 different Sonic the Hedgehog games. On any other random day of the week, any other random systems, maybe some you’ve never had the opportunity to play for or even knew existed! One wall has a long table of old tech?can you run a Timex Sinclair game? There is a whole room dedicated to handheld gaming with four play stations to try them out.

WEISS: Why is it important to remember the history of videogames?

SANTULLI: It’s a national treasure! Like any other history, we need to remember where it all began and how the story unfolds. We are heading into a digital age where physical media is becoming extinct. You don’t actually have to go to a game store anymore to get your favorite videogames. We want to make sure that the past is captured somewhere. I would like to point out that this museum isn’t only about videogaming past, it also celebrates the present and future of the industry!

The National Videogame Museum
8004 Dallas Pkwy
Frisco, TX 75034
Admission: $12; arcade games cost 25 cents per play.
Opening date: April 2

100 Greatest Console Video Games - Brett Weiss
Brett Weiss is the author of the “Classic Home Video Games” series (McFarland Publishers) and of The 100 Greatest Console Video Games: 1977-1987 (Schiffer Publishing). For more info, check out his blog:

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