Caitlyn Jenner’s 1978 Wheaties Cereal Commercial

Someone the other day was talking about Caitlyn Jenner and mentioned that they thought, “she used to be an athlete or something”. I tried to explain that for a time, American was going through what could only be called Jenner-mania after Jenner won the Olympic Gold for the Decathlon in 1976. When they said that it didn’t seem like a big deal, I asked them to explain what a decathlon was, they could not. Jenner was so media-ready and probably media-savy that she was able to parlay a gold in an event that few care about into becoming a national celebrity.

One of the most important stops on that road to stardom, was the Wheaties box. Here you see that famous ad in all its seventies glory.

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