This ad from the mid-eighties is surprising in its direction, probably because all the toothpaste advertising I saw during that decade was aimed at kids. This one is directed at the parents and it really plucks at the heart-strings. Implying that if you do not use the cavity fighting power of Crest, you might not be a great parent. The shot is pretty standard, kid growing up stuff (learning to tie a tie). I wonder if they decided on this after deciding a grown adult standing behind a kid and brushing their teeth for them was just odd seeming.