Maybe a True Story about Avalon Hill’s “Dune”

I am sure every SF geek and gamer has seen this ad at some point in their life. It focuses on Avalon Hill’s “Dune” and it takes the form of a client testimonial that may or may not be a true story. While I found the game to be interesting, it is definitely the format of the ad that I found the most memorable. Why would this not be a true story? What is to game from it not being true? Is Avalon Hill messing with me?

My guess is yes and boy did it work. This ad has not run in decades and I can still recall it very clearly.


The Retroist

Editor/Podcaster at Retroist
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