I like a lot about this ad. It is a great piece of holiday American AND it is a snapshot of the consumer world in 1987. The clothing is apt, even the electronic piano as a gift is perfectly appropriate for the time, but the best thing about this ad are those Coca-Cola Classic cans. They look over-sized and they are still pull tabs. I would have thought that by this point, they replaces most soda cans with the stay-on-tabs by this point. So either they lingered in some places or more likely these are fake cans. That would help to explain the size, a fake can that is larger, would stand out more in the ad (and I think they do).