cherry-7-up

“Isn’t It Cool in Pink” — Cherry 7-Up Makes a Splash

You can probably already hear the tune echoing from the recesses of your mind: Isn’t it cool… in pink/ Isn’t it cool… to drink.

The 1987 introduction of the cherry-flavored version of the popular (usually lemon-lime) soda came along with a television commercial campaign that used the trademarked phrase “Isn’t It Cool in Pink” — with no punctuation at the end. I suppose it was implying it IS cool, rather than asking you if you think so. 7-Up got all rhetorical on us.

A number of variations of the song popped up in the years to follow: some with a female voice, some a male voice, some had a rock feel, some a softer jazzy one, etc. And the setting of the commercials varied from places like a rock concert to diner to art gallery.

The style of the ads, however, remained the same: a short love story (usually a lot of furtive glances) filmed in black and white that featured parts of the actors’ clothing or certain other props in the isolated color pink. The can of soda was, of course, in color.

A young-and-unknown Matt LeBlanc (“Friends”) starred in one of the TV spots opposite an also-young Terry Farrell (“Back to School,” “Deep Space Nine”).

Check out a bunch of the different commercials for Cherry 7-Up here:

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