Renting software in one for or another was not a new idea in 1986, but renting that software to consumers was still a pretty fresh idea. But in the era before Software as a Service, how do you get those programs in the hands of individuals? You do it the old-fashioned way of course. You get yourself a storefront. You fill it with software people would want and then you run a low-budget, but interesting commercial featuring a “talking” computer. Then….profit?