Those River Surfing Mountain Dew River Cowboys…

Mountain Dew in the eighties, never disappoints in the advertising department. They manage to find interesting and extreme events being done by surprising demographics and show it is all being field by the Dew.

In this case a group of “country” identifying young people is….surfing! In a river!?? With cowboy hats?! What? Why is my world all crazy and upside down? They should be roping and riding, not hanging ten. What’s next a group of young people from “suburban” identifying kids from New Jersey water skiing in the toxic swamp next to their house? Wearing tri-corner hats??!

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