A couple of weeks back, the Projectionist shared a pretty neat video for Saturday Frights, a lobby record that would have played to the audience members standing in line waiting to see Psycho back in 1960.
I lucked out and stumbled across this “Press Book on film” from 1960 uploaded by the Oscars official YouTube page, running a little over 11 minutes this film explains to the viewer how…well, how Hitchcock was getting people excited about Psycho. With advanced newspaper teaser ads focusing on not revealing the ending to anyone plus the fact patrons wouldn’t be allowed into the auditorium after the film had begun, with a Pinkerton agent on hand to ensure this, you can see why the public were ready to catch Psycho when it debuted back on September 8, 1960.
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