Midasize It!

When I was a kid, whenever a car rumbled down the street with its muffler just a bit too loud, we yelled the most clever thing we could think of, “Midasize It!” We thought it was clever because of an ad campaign by the Midas company where complete strangers yelled that line at passing cars who had muffler issues. It was such an effective campaign that even to this day, it is the first thing that pops into my head when a rumbling car goes by, although nowadays I am not bold enough to yell to them at the top of my lungs.

Midas should reconsider bringing this ad campaign back…


Garry Vander Voort

Editor/Podcaster at Retroist
The Retroist is like a BBQ on a bun without the bones. You're only human daddy. Chomp!

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2 thoughts on “Midasize It!

  1. Max Power says:

    Does anyone know the name of the voiceover announcer? He’s familiar from so many ads of that era.

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