On September 16, 1979, Burger King invited the world to celebrate their 25th anniversary with a day of festivity and 25 cent hamburgers. What I love about this commercial, besides seeing the old architecture and uniforms, is just how unpolished it is. At this point they were a national chain, but this commercial has a local or regional vibe to it. I sometimes wish that brands wouldn’t take themselves so seriously and still do things like this, but I am sure they have truckloads of data and marketing history to tell me I am wrong.
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