I was a little too young to respond to the messaging in this ad from 1982. This was targeted at people with a family who did not want the future passing them by.
I always liked these type of ads with the family gathered around their 8-bit hearth. Maybe they are learning or being entertained, but one things is certain, they all love computers. In my family, no one had much interest in computers back then and they were regarded as just another toy (although a pricey one). While it might have been nice to be able to have computer time with the entire family, it was nice to not have to struggle to dominate the computers for the hours I needed play my favorite games.
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