Burt Reynolds for Quaker State Commercial

In the 1990s, Quaker State ran this commercial for their oil featuring Burt Reynolds. Why did they pick Burt? In the ad he speculates that it is because he is either tough (or oily), but I know the real reason. For a generation of people who associated Reynolds with fast cars this was a perfect pairing, after all he was both Stroker Ace and the Bandit (and he is a bit oily).

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