Burt Reynolds for Quaker State Commercial

In the 1990s, Quaker State ran this commercial for their oil featuring Burt Reynolds. Why did they pick Burt? In the ad he speculates that it is because he is either tough (or oily), but I know the real reason. For a generation of people who associated Reynolds with fast cars this was a perfect pairing, after all he was both Stroker Ace and the Bandit (and he is a bit oily).


Garry Vander Voort

Editor/Podcaster at Retroist
The Retroist is like a BBQ on a bun without the bones. You're only human daddy. Chomp!

Latest posts by Garry Vander Voort (see all)

Never Miss an Episode

Stay up-to-date on the latest from the Retroist Podcast. Sign up and receive email notifications when there's a new episode of the Retroist Podcast or when we launch new podcasts.
* indicates required

Leave a Reply