I remember when Snickers ran these testimonial commercials back in the eighties and back then I didn’t like them. They seemed too serious for a candy bar. I wanted fun situation, maybe something animated, not real people talking about fighting their hunger. Plus, I eat candy bars and love them and while they often hit the spot, they never fully satisfy. So I am not convinced that these people are being completely honest.
These ads must have worked, because they ran this ad for a good amount of time.