Do the beach board walk! At the Santa Cruz Beach Boardwalk

When I lived in the Northern California Bay Area, I heard a lot of commercials for the Santa Cruz Beach Boardwalk and went there on multiple occasions. If I had lived in the area in the 1980s, I am sure this magical ad with its song telling me to, “Do the beach board walk!” Would have compelled me to Santa Cruz and probably would have had me singing this jingle the whole way there.

I would like to note that on none of my visits to Santa Cruz did a singing dancing march down the boardwalk occur. It probably all changed after their 80’s vampire problems and became a more somber place.

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Garry Vander Voort

Editor/Podcaster at Retroist
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