It is time to bring back Crispy Critters Cereal (again)

Crispy Critters Cereal was originally test released by Post in the 1960s and wasn’t very popular. Ye for some wonderful reason, over two decades later they decided to re-release it into the world. Sadly even with a great mascot and a decent marketing campaign, this delicious tasting cereal was discontinued a second time. If only I had known, I would have made that last box count, but I ate it without knowing.

Crispy Critters were a sweetened oat cereal that had an animal crackers shape, which is where the name comes from, you are eating, “Crispy Critters”. The commercials for it starred an adorable puppet named “Crispy” with pom-pom antennae. Crispy was a throwback even back then, speaking and singing while doing an impression of the famous actor, Jimmy Durante. He would interact with some lucky kid before finishing with the amazing tagline “it’s indubitably delicious”, a phrase I still try to use to this day.

It has been over two decades since the last Crispy Critters re-release, don’t you think it is time for a third?


Garry Vander Voort

Editor/Podcaster at Retroist
The Retroist is like a BBQ on a bun without the bones. You're only human daddy. Chomp!

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