Despite what the woman in this commercial is saying, Transfer Magic was not easy. Well at least not for me. We had a Five and Dime that sold these and since I was obsessed with Iron-ons as a kid, I saved my money and bought some. I then spent days working on the perfect drawing with my crayons. It was Snoopy and Woodstock, I remember because I had to use up most of my white crayon to finish Snoopy. That was the first step in the process and the only one that turned out decently.
When I moved on to Step 2, only half the Snoopy transferred, and when I tried to reattach the Transfer Magic sheet to the drawing, it would not adhere and all my work was ruined. I enlisted the help of an adult for the next attempt and that turned out only marginally better. It was an amazing concept, but I think my family was just a little too craft-challenged to pull it off.
I was disappointed with Transfer Magic, but I still love this commercial.