Using apes in advertising seemed to peak and virtually disappear in the 1980s. Since this is when I was watching TV the most, I have many fond memories of these commercial masterpieces. Last night I found this gem from the mid-1980s for Fruit Roll-Ups that features a very unsafe looking school bus full of chimpanzees with an orangutan driver.
This makes total sense since orangutans are by far the most responsible members of the ape family.
I do not think they ever made a banana flavored Fruit Roll-Up, but that seems like a joke they should have thrown in to this commercial. While it might have felt like they were ripping off the “We have no banana” Fig Newton ads, I would not have noticed at the time.
Latest posts by The Retroist (see all)
- Art Direction in the Nuttin Polly-O String Cheese Commercial - May 19, 2017
- Retroist Breakout Podcast - May 19, 2017
- When I met Chris Cornell - May 18, 2017