Call the Jeane Dixon Horoscope Hotline


In the mid 1980s, when this commercial was running, Jeane Dixon was probably one of the more well-known astrologer/psychics in the United States. She had a syndicated newspaper astrology column that my sisters halfheartedly read and would get a lot of press for her predictions. She was also (in)famous for her relationship with Nancy Reagan.

Dixon, not content to use papers, TV and radio to reach people, decided to use the telephone and started a horoscope hotline.

I am pretty sure she was not the first person to use phones to do this, but these are the first ones I remember seeing advertised on TV. Afterwards I would see a steady stream of ads for TV and phone psychics that continue to this day.


The Retroist

Editor/Podcaster at Retroist
The Retroist is like a BBQ on a bun without the bones. You're only human daddy. Chomp!

Never Miss an Episode

Stay up-to-date on the latest from the Retroist Podcast. Sign up and receive email notifications when there's a new episode of the Retroist Podcast or when we launch new podcasts.
* indicates required

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.