I’ve been a fan of the late great Dave Stevens for a very, very long time. I’ve talked before on the site about my first introduction to his iconic comic book character, The Rocketeer. The series was Steven’s love letter to the serials (Like King of the Rocketmen) and time period of the 1930s and 1940s and he threw in more than a dash of Doc Savage and later the Shadow for flavoring, of course there was also his homage to Bettie Page with Cliff Secord’s girlfriend.
So you can imagine how excited I was back in 1991 when I heard that Walt Disney was going to release a film adaptation of the comic. I was buying every single comic book magazine that had any mention of the movie and when I first laid eyes on the Art Deco styled poster I had a great feeling about how the film was going to turn out.
[Via] Saneel GB
While my Father and I both loved the film, it would seem that opening up against the likes of Terminator 2 and Robin Hood: Prince of Thieves wasn’t the best of ideas. It also would have helped if Disney had marketed the film better. In terms of merchandising besides a few items from the parks that you could have picked up at the time of the film’s release you had to make do with plastic candy containers of the Rocketeer, collector’s cards and a magazine, as well as the NES and SNES games. Fans of the Rocketeer wondered why Disney hadn’t release a toy line to coincide with the film’s release…but thanks to the ReAction line of figures…23 years after the film was released I finally got my hands on my Rocketeer action figure!